The Direct-to-Consumer Secret: How Haven Delivers Luxury Mattresses Without the Retail Markup

If you’ve ever wandered into a mattress store, tested a few models, and then walked out stunned by the sticker shock—you’re not alone. Traditional retail mattress pricing often includes heavy markups to cover storefront costs, commissions, and logistics. But what if you could get a luxury sleep experience without paying for all the overhead?

At Haven, we’ve built our business differently. Our direct-to-consumer (DTC) model eliminates the middlemen and passes the savings directly to you—without compromising on quality, craftsmanship, or comfort.

Here’s how we do it.

Cutting Out the Middlemen

Most mattress brands go through a long distribution chain: manufacturer → wholesaler → retailer → customer. Each step adds a markup.

Haven skips the traditional retail route entirely. We manufacture our mattresses in Canada and ship them directly to your door. No showrooms. No sales commissions. No inflated prices.

The result? You get premium materials and cutting-edge sleep technology at 30–50% less than comparable in-store brands.

🇨🇦 Made in Canada, Designed for Comfort

Unlike many big-box mattresses that are mass-produced overseas, every Haven mattress is handcrafted in Canada using locally sourced and ethically produced materials. That includes:

• Plant-based NaturFoam™ instead of traditional memory foam

• Talalay latex for breathability and responsive comfort

• Cooling bamboo covers that wick away heat and moisture

• Zoned support systems to cradle pressure points and align your spine

These are the kinds of features you’d expect in a $3,000 mattress—yet Haven delivers them starting at under $1,000.

Transparent Pricing = Honest Value

We believe great sleep shouldn’t come with fine print. Haven pricing is always straightforward, with no hidden delivery fees or high-pressure upsells. Our bundles are even curated to help you save more when purchasing a complete sleep system—including pillows, protectors, and sheet sets.

Bonus: Every Haven mattress comes with a 100-night risk-free trial and a 10-year warranty, so you can sleep easy knowing you made the right choice.

Built Fresh, Shipped Fast

When you order a Haven mattress, we don’t pull one off a warehouse shelf—it’s built fresh-to-order for you. This eliminates long storage times, reduces off-gassing, and ensures every mattress is delivered in peak condition.

Plus, we offer free shipping across Canada and express delivery options so you’re not stuck waiting weeks for better sleep.

Smart Sleep, Social Impact

By choosing Haven, you're not just sleeping better—you’re doing good. We donate returned and lightly used mattresses to Canadian charities through our Second Slumber program, reducing landfill waste and helping those in need.

We also support mental health organizations through every purchase, making Haven Canada’s first social impact mattress brand.

What Customers Are Saying

“I tested $2,500 mattresses in-store that weren’t nearly as supportive or breathable as Haven’s Rejuvenate. I saved over $1,000 and sleep better than ever!”
— Kelly M., Vancouver, BC

“As a chiropractor, I recommend Haven for its spinal support and eco-conscious design. Plus, their prices can’t be beat.”
— Dr. Chelsea M., Toronto, ON

The Bottom Line

The days of overpaying for good sleep are over. Haven’s direct-to-consumer model flips the mattress industry on its head—delivering luxury, sustainability, and value right to your front door.

Skip the retail markup. Sleep better, spend smarter.