Dear Customer...

I’m Scott, the founder of Haven. Since day one, our goal has been simple: build mattresses that people genuinely love coming home to. Over the years, something interesting happened, our customers didn’t just buy once… they came back. That reorder behaviour is rare in this industry, and it’s become one of the strongest signals that we’re building the right way.

Now we’re taking the next step.

We’re evolving into The House of Haven, a more elevated standard inspired by what our customers and our celebrity partners have been requesting: more premium finishing, more resort-level luxury, and an even higher bar for consistency, all aligned with our core values, just raised.

During this transition, we’re staying loyal to the people who built Haven with us.

To honour our current fans and to responsibly move through our raw materials stock, we’re offering a final production run of our current, award-winning Haven lineup at a lower everyday price. Every mattress produced through March 15 will be from the current collection, at pricing designed to make saying “yes” easier during a slower, more research-heavy season.

So you’ve got two great paths:

1) Take the deal now.

If you already know and love today’s Haven lineup, this is the best time to buy. It’s proven, it’s loved, and it’s the exact build that has earned one of the strongest reorder rates across our brands.

2) Get front-of-the-line access.

If you want first access to the elevated collection arriving this spring, add your name and email for early invitations, previews, and availability updates.

And for our Haven Loyalty Rewards members: your credits can be applied to either the current collection or the new elevated lineup, whichever path fits your timing best. All purchases during this period will automatically bank you HLR points, to welcome new community members.

Either way, we’re grateful you’re here.

— Scott, Founder